Scion FR-S

We are excited to talk about official sponsor of LA Fashion Week at Downtown Art Walk, the Scion FR-S. Lets just put it out there – this car has groupies. After a spin in one around Toyota’s Los Angeles regional office in Irvine, we were impressed. Pulling up to valet for lunch at Irvine Spectrum, you would have thought we were in a Bugatti. Everyone was buzzing and our friend Amit from Scion was talking to people who approached him about their plans to get one. This car is nothing short of awesome.

Project Ethos always needs the support of corporate sponsors to deliver an amazing production while cutting costs for designers, musicians and artists to showcase. The Scion FR-S embodies passion in its design as Akio Toyoda (president of Toyota and grandson of the company’s founder) set out to create something special. And we can appreciate passion in design – we are certainly glowing over this creation.

Check out a great review on the vehicle here and lookout for the FR-S parked out front of Exchange LA on 10-11-12.