The first Project Ethos event was held on August 27th, 2005 at the historic El Rey Theater in Los Angeles. For the first time ever, a fashion show, live concert and art gallery were combined under one roof, on one night. Another first, was that the event was open to both the industry and the public.
Retail buyers, showroom reps, gallery curators, art collectors, media reps and consumers came together to discover emerging talent in an array of presentations. It was a fresh approach and instant hit. With over 750 guests, the El Rey was packed with excitement and opportunity for creative minds who may not have had a platform before. Not to mention it was a great time for everyone.
With over 1,500 fashion designers, musicians and artists featured, Project Ethos has held large scale productions in Los Angeles, San Diego, San Francisco, Portland, Las Vegas, Arizona, Chicago, New York, and Miami. Past designers have been featured on Project Runway, sold in retail stores, and featured in prominent publications. Previous music acts have won Grammys and played the Super Bowl. Hundreds of original art pieces have been sold.
In 2012, Project Ethos TV was launched featuring event participants and staff in rare behind the scenes moments.