Project Ethos San Diego Post Release

Scion, Project Ethos Intro Fresh Mix of Fashion, Music Art in San Diego

SAN DIEGO, CA – Presented by Scion, Project Ethos captivated an audience of more than 600 industry tastemakers and consumers for a night of fashion, music and art at Fluxx Friday night, July 26th.

On a fifth return to San Diego, Project Ethos, who joined forces with official media sponsor Pacific San Diego Magazine, official hair care sponsor Sebastian Professional, stylists TNT Agency and Uber, highlighted the night by exhibiting an evening of groundbreaking fashion. Two runway showcases included Tumbler & Tipsy, House of Devali, Fourtune 421, Noia by Evelyne, Andre Soriano, Kristen Dorsey Designs (jewelry) with Pink Lagoon and the much anticipated return of Marteal & Estrada.

An art gallery was erected around the main room of the venue including the works of local artists Michael Carini, Jack Stricker and GMONIK, the highest selling artist of the night. Vendors such as B&E Soap and Scrub and Rollasole were also on hand providing giveaways for attendees.

Topping off the excitement of the night was the electric performance by pop-punk singer Eryn Woods and musical set by San Diego native, DJ Ayeena. At 10pm the after party went into full swing with Fluxx resident DJ sets and a special performance by Ricky Rocks.

Notable industry guests included buyers from Scene Boutique and Gone Bananas Beachwear along with curators from Monarch Gallery and Thumbprint Gallery.