Scion, Project Ethos Intro Fresh Mix of Fashion, Music Art in San Diego

SAN DIEGO, CA – Presented by Scion, Project Ethos captivated an audience of more than 600 industry tastemakers and consumers for a night of fashion, music and art at Fluxx Friday night, July 26th.

On a fifth return to San Diego, Project Ethos, who joined forces with official media sponsor Pacific San Diego Magazine, official hair care sponsor Sebastian Professional, stylists TNT Agency and Uber, highlighted the night by exhibiting an evening of groundbreaking fashion. Two runway showcases included Tumbler & Tipsy, House of Devali, Fourtune 421, Noia by Evelyne, Andre Soriano, Kristen Dorsey Designs (jewelry) with Pink Lagoon and the much anticipated return of Marteal & Estrada.

An art gallery was erected around the main room of the venue including the works of local artists Michael Carini, Jack Stricker and GMONIK, the highest selling artist of the night. Vendors such as B&E Soap and Scrub and Rollasole were also on hand providing giveaways for attendees.

Topping off the excitement of the night was the electric performance by pop-punk singer Eryn Woods and musical set by San Diego native, DJ Ayeena. At 10pm the after party went into full swing with Fluxx resident DJ sets and a special performance by Ricky Rocks.

Notable industry guests included buyers from Scene Boutique and Gone Bananas Beachwear along with curators from Monarch Gallery and Thumbprint Gallery.

Project Ethos Returns to San Diego for Fifth Annual Event
Scion, Pacific Magazine, Sebastian set to host fashion, music, and art showcase

SAN DIEGO, CA - (July 8th, 2013) Project Ethos will make a much anticipated return to San Diego on Friday, July 26th, 2013 at FLUXX (500 4th Ave, San Diego, CA 92101) for their fifth event presented by Scion along with official media sponsor Pacific San Diego Magazine, official hair care sponsor Sebastian Professional and stylists TNT Agency.

The event begins at 7:00pm with sounds by San Diego native, DJ Ayeena. The first fashion show starts at 8:00pm with a live musical performance by pop-punk singer Eryn Woods at 8:30pm, followed by a second fashion show featuring additional designers at 9:00pm. Collections slated to showcase on the runway include Haus of Estrada, Tumbler & Tipsy, Wayward, House of Devali, Fortune 421, Noia by Evelyne, Andre Soriano and jewelry line, Kristen Dorsey Designs in collaboration with Pink Lagoon. 10pm kicks off the after party for event goers to enjoy FLUXX resident DJ sets until 2am.

Throughout the evening guests will be surrounded by the art gallery bordering the main room, which will feature a variety of mediums from local visual artists Michael Carini, Jack Stricker and GMONIK. Vendors will also be present such as artisan beauty brand B&E Soap and Scrub and the innovators of roll up shoes, Rollasole.

Scion will be providing one winner The Ultimate Fashion Experience with two VIP tickets and seating for the event, a chauffeured limo to and from the show and a $100 Visa gift card. Hopefuls can enter for their chance to win via ProjectEthos.TV/Scion.

Tickets are available via Wantickets.com and the dress code is strictly cocktail attire (jackets for men). Uber, “Everyone’s private driver”, will be available by request, with special offers to drive attendees around safely and in style.