Featured Fridays would like to highlight one of our longest standing go-to-guys when producing an Ethos event: DJ Robb Rockwell. Chances are if you have been to a showcase, you have heard Robb spinning. Everything from classic Michael Jackson to the hottest newest music in between fashion shows. We started with Robb a few years back and he has always been there when we need him - a true supporter and believer in our mission.

We compiled a few photos of him in action at Ethos out of the dozens in our library:

Robb helping out Lady Gaga DJ and producer Space Cowboy during a transition into his set

Most recently at LA Fashion Week / Downtown LA Artwalk

Turning the Henry Fonda Theater patio into a party

James Haunt

In the first Ethos events, our “celebration” segment usually scheduled for 10pm or 11pm was a time for people to network, relax and dance to energized DJ sets after the fashion show. The showcases were over but the party raged on. Starting in March of last year, every Project Ethos event featured live art and encore fashion shows during its celebration segment. The new creatively robust structure would keep the showcases going all night long.

Working with Jin&Quinn and Michael Tronn of Avalon Hollywood, we added some amazing things to this time slot dubbing it the “event within the event”. One of these additions was an artist blowing up on the scene - James Haunt (introduced to us by our good friend Aaron Mostow aka Sum-In-1). After meeting with Haunt at his downtown studio, our minds were blown by both his art and a vision to paint live models on stage in an optical illusion of sorts. While models walked in encore fashion shows, and the DJ rocked the packed house, Haunt’s steady hand and laser like focus showcased a live art installation that would be talked about all year after.

Check out all of the photos here.

We are excited to talk about official sponsor of LA Fashion Week at Downtown Art Walk, the Scion FR-S. Lets just put it out there - this car has groupies. After a spin in one around Toyota’s Los Angeles regional office in Irvine, we were impressed. Pulling up to valet for lunch at Irvine Spectrum, you would have thought we were in a Bugatti. Everyone was buzzing and our friend Amit from Scion was talking to people who approached him about their plans to get one. This car is nothing short of awesome.

Project Ethos always needs the support of corporate sponsors to deliver an amazing production while cutting costs for designers, musicians and artists to showcase. The Scion FR-S embodies passion in its design as Akio Toyoda (president of Toyota and grandson of the company’s founder) set out to create something special. And we can appreciate passion in design - we are certainly glowing over this creation.

Check out a great review on the vehicle here and lookout for the FR-S parked out front of Exchange LA on 10-11-12.

Photo by Raphael Maglonzo / Runway Icon

That’s a DJ?!

Model/Actress Caroline D’Amore ROCKED the June 19th 2012 Project Ethos after party hosted by JIN&Quinn, turning Avalon into Las Vegas during her quick but memorable set. The second fashion show ended, and D’Amore hit the stage with infectious energy - something that we like to call “magic”.

The crowd was immediately fist pumping to choice dance tracks and following the eye catching DJ’s every move. People even ran up to the stage to snap pictures. This is tough to achieve as an emerging DJ and we give all respect due to something like that. We will definitely try to bring her back, so stay tuned.

While we work on our upcoming LA Fashion Week event this coming October, we are taking a look back at our “Pop Universe” event at Avalon, October 2008. A special night for us, it was the first time we revealed a white runway, clean stage design that focused on the participants, and a brand spanking new Bardot. Oh yeah, and LMFAO before they were signed with Interscope and flipping Madonna into the air at the Super Bowl.

Eva Devore

Thomas Hannsz

Models backstage in “Jerry Lewis” room

10 Min til’ doors

Jody has some fun backstage with LMFAO

LMFAO rocks Project Ethos

Jen Garcia

Gallery inside Bardot

Project Ethos is proud and excited to be able to call Project Runway contestant Michael Costello one of our recent participants. He debuted on Project Runway’s season 8 and finished 4th in the competition. He was later featured in Project Runway’s All-Star Show in it’s first season. Costello opened his first boutique in Palm Springs when he was only 15 years old, taught himself everything and studied Fashion at the Fashion Institute of Design and Merchandising. Later on, he went to intern for Fashion Designer, Bob Mackie.

Michael Costello featured designs from his 2012 collection at Project Ethos on June 19 at the Avalon. Blowing the crowd away with gold bling, white, and nude gowns. After appearing in Project Ethos and Project Runway Costello has been working on his brand and continuing to thrive. He recently opened a showroom in Downtown Los Angeles and is working on his new collection.

You can see Michael Costello at Phoenix Fashion Week, in Pheonix, Arizona on October 5, 2012.

Tyrone Wells performed live at the February 29, 2008 Project Ethos in Los Angeles filling the Avalon’s Main Theatre space with his signature soulful and melodic sound. Wells flawlessly balances acoustic susceptibility and pop rock irresistibility that has won him his loyal fan base starting from his early independent days.

He has two lauded major label releases under his belt—Hold On [2006] and Remain [2009]—along with film and TV placements including American Idol, One Tree Hill, Vampire Diaries, Grey’s Anatomy, My Sister’s Keeper, Something Borrowed and more. Wells latest album Beautiful World is set to release on July 31, 2012. Check him out HERE