Haute Couture

Project Ethos Scottsdale 4-20-13 Press Release

SCION, W SCOTTSDALE TO HOST PROJECT ETHOS
Fashion, music, and art event returns to Scottsdale

Scottsdale, Ariz.- W Scottsdale and Steve LeVine Entertainment and Public Relations (SLE) will host Project Ethos, presented by Scion, on Saturday, April 20 from 9 p.m. to 2 a.m., located at 7277 E. Camelback Rd in Scottsdale. This event is 21+.

Project Ethos presents fashion shows, a live music performance and art expeditions, all under one roof. Scottsdale marks the second stop of the west coast tour, showcasing emerging fashion designers, musicians, and artists in their unique hybrid event. Project Ethos brings buyers, consumers, and media all together with the mission to expose creative individuals in the area in front of influencers, consumers, as well as the industry.

In 2012, Project Ethos introduced their online webseries for consumers worldwide to experience this unique event. It allowed everyone access to view behind-the-scenes footage and exclusive interviews with artists and designers. Within the past few years, Project Ethos has sold hundreds of paintings and brought clothing lines in stores.

“We strive to advance our production and talent presentation every year. Holding the event at W Scottsdale is an exciting step for us, surely giving the local audience our best show yet,” said David Friedberg, Project Ethos Arizona.

Lady La, morning radio host extraordinaire at Arizona’s largest radio station, 101.5 Jamz, will host this year’s event in Scottsdale.  The night will kick off with fashion designs from Traver Rains (T. Rains), June Paek Farahan (AVA), Michael Costello (Michael Costello Couture), Kristen Dorsey (Kristen Dorsey Designs Jewelry) paired with Enwrapture Vintage, Maor Luz (Maor Apparel), Brianne Bridge (Bri Bridge), Alma Primero (Almaprimero Coleccion), Boys + Arrows Swimwear, and more. Collections include chic swimwear, resort wear, luxe jewelry and eveningwear. B&E Soap and Scrub will present their line of skincare products and Rollasole will showcase their stylish flat shoes, perfect after a night out on the town.

Throughout the evening, guests can experience live artist, AztecSmurf painting and view the art gallery that will be on display at the WET Deck, featuring the work of Tanina Jackson, Artist Andrea, JaymeBLUE, Alexander Arshansky, Lily Ralston, Lucinda Hinojos, Jason Lee Davis, and more.

National recording artist, Kelley James will be rocking a live musical performance with acoustic guitars, hip hop beats, thoughtful lyrics, and freestyle flows.  Past live musical performances at Project Ethos include: Bruno Mars, Colbie Caillat, Far East Movement, LMFAO, and One Republic to name a few.  Dance company, CONDER/dance comprised of members Anna McClellan, Stephanie Lebedies, Kassidy Rogers, and directed by Carley Conder, will showcase their style of athletically infused contemporary movement.

Tickets for seating are available at www.WScottsdaleTickets.com and dress code is “dress to impress.” Uber, “Everyone’s private driver”, will be available by request, with special offers to drive attendees around in style.