ELA 3-12-13a

PRESS RELEASE: LA Fashion Week 3-12-13

Next Level Talent to Debut at Project Ethos presented by Scion


LOS ANGELES, CA (February 19, 2013) – Committed to representing LA’s best, Project Ethos and Scion will host “The Fate of Fashion, Music, and Art“ on March 12th, 2013 during LA Fashion Week at the Avalon Hollywood (1735 Vine St. Los Angeles, CA 90028).  The event will feature powerful LA locals within fashion, music, and art from 8pm to 2am. Other sponsors include LA Weekly, TFLG, and stylists TNT Agency.

“We curated this fashion line up with the help of Michael Tronn of Tronn Creative and our newly appointed Event Fashion Director Josh Washington. They both have an acute sense of taste and experience, so we are excited about the development of our fashion presentation.” said Jason Peskin, CEO of Project Ethos.

Fashion sets the tone on the runway at 8:30pm, 9:30pm, and 11:30pm showcasing the designs of Traver Rains (T. Rains), Daniel Bohbot (Hale Bob), Michael Costello, Andrew Christian, Maor Luz (Maor Apparel), Michael Kuluva (Tumbler and Tipsy), Siann Marlowe (The Ras Collection), Deanna Richmond (Deandri), Nine in the Morning, Pas Pour Toi, Haus of PinkLemonaid, and Farah Hourani (Farahourani), blending industry and LA favorites with the best of emerging talent.

At 9pm, Project Ethos sets the stage for a live performance by alternative-pop band, Fire in the Hamptons, with the buzzing “Humanimal,” featured on Gossip Girl (The CW), Jersey Shore (MTV), and KCRW.  Throughout the night, an eclectic mix of art in the Main Room and Bardot galleries will be displayed from artists Aaron Mostow, Gregg “Viz” Visintainer, Johnie Thorton, Greg Auerbach Morgan Slade, Michael Stubbs, and Miri Chais with live art performances from Ivan Djurovic, Van Saro, John Park and more TBA.

The evening will feature global nightlife brand and experiential marketing platform French Tuesdays bringing a signature touch of sophistication from their cultured, classy and stylish members. French Tuesdays will surely provide a fun and empowering element to the event along with champagne partner Canard-Duchêne.  The after party will be curated by celebrity event impresario Jin&Quinn with fashion shows, DJ sets and live art until last call.