Monthly Archives: September 2012

Exchange LA

After nearly two years of careful renovations and retrofitting, Exchange LA opened. This historic building once again has come to life. The venue pays homage to its rich and opulent Art Deco past, spanning 25,000 square feet and four floors. Exchange LA is a vibrant venue that functions not only as a nightclub, but also as an event venue for private parties, corporate events, live entertainment, filming location, and fashion shows.

History:

The Los Angeles Stock Exchange Building began construction in 1929, just three days before ‘Black Thursday’ and the market collapse. The eleven-story Exchange building was designed by Samuel Lunden in the Moderne style of architecture. When the Los Angeles Stock Exchange opened its doors in 1931, the country was deep into the throws of the Great Depression. Transactions that inaugural day were valued at about $545,000 (about $7,650,000 in today’s value).

Los Angeles Stock Exchange and the San Francisco Stock Exchange merged in 1956, and became the Pacific Coast Stock Exchange, which remained in the building until 1986. The building largely remained unoccupied until it underwent a massive renovation into a nightclub in 2008. All construction was supervised under the strict building guidelines that protect Historic Cultural Landmarks, since the Pacific Coast Stock Exchange Building was designated as such in 1979.

Scion FR-S

We are excited to talk about official sponsor of LA Fashion Week at Downtown Art Walk, the Scion FR-S. Lets just put it out there - this car has groupies. After a spin in one around Toyota’s Los Angeles regional office in Irvine, we were impressed. Pulling up to valet for lunch at Irvine Spectrum, you would have thought we were in a Bugatti. Everyone was buzzing and our friend Amit from Scion was talking to people who approached him about their plans to get one. This car is nothing short of awesome.

Project Ethos always needs the support of corporate sponsors to deliver an amazing production while cutting costs for designers, musicians and artists to showcase. The Scion FR-S embodies passion in its design as Akio Toyoda (president of Toyota and grandson of the company’s founder) set out to create something special. And we can appreciate passion in design - we are certainly glowing over this creation.

Check out a great review on the vehicle here and lookout for the FR-S parked out front of Exchange LA on 10-11-12.

Across The Pond

London Fashion Week came to an end on Tuesday with over 110 designers showing their SS13 Collections over a five-day period. We look to our friends across the pond for inspiration for this week’s Trending Thursday picks.

Fashion

There is just something about this dress from Holly Fulton’s SS13 Collection that keeps me coming back for more. What a gorgeous piece!

Fulton details her signature style and objectives behind her creations here: “The ethos of my work is to capture a couture finish and an attention to detail within ready to wear…The use of decorative surfaces is vital within my work and I am constantly endeavouring to create a challenging yet beautiful surface which pushes the boundaries of modern fashion… My current signature style contains lots of geometric pattern lavished onto simply cut garments; big, luxurious, simple shapes with bold jewellery; bejewelled crystallised dresses and an eclectic mix of modern materials with a high end finish.” HollyFulton.com

I’d say she has definitely succeeded with this new collection.

Music

I’m infatuated with this song by AlunaGeorge. “Your Drums, Your Love” has such a catchy and simple beat and Aluna’s voice adds just the right amount of emotion to it all. It may be played several times a day on my laptop but that’s neither here nor there. Enjoy:

About the duo: “Having had their sound described by one fan as “advanced minimalistic polyrhythmic beats”, the only thing that is already clear about AlunaGeorge is that they can’t be neatly tucked away into any one box, what with bashment, experimental hip-hop, ’90’s R&B and house all dripping into their influence pot. Drawing on everything from Flying Lotus, Chris Clark and (their fan) Hudson Mowhawke to Aaliyah, Destiny’s Child and Mariah Carey, the AlunaGeorge catalogue promises fun times”. - AmazingTunes.com

Art

From illustrations to sculptures, it’s no secret that Arran Gregory has talent. Arran’s WOLF exhibition was featured throughout the entire AlunaGeorge video for “Your Drums, Your Love” and was set in The Victoria Art Gallery. He just finished a solo exhibition at the Print House Gallery in London earlier this month. Check out more of his work at: www.arrangregory.com

- Domonique Montano

10-11-12 Press Release

Project Ethos, Downtown Los Angeles Art Walk Come Together for LA Fashion Week
The Intersection of Fashion, Music and Art

LOS ANGELES- Project Ethos and Downtown Los Angeles Art Walk will merge Thursday, October 11th, 2012 from 7pm-2am for LA Fashion Week. Premier event venue Exchange LA (618 South Spring St. LA, CA 90014) will feature Project Ethos’ signature runway showcase by emerging designers, a live performance, multiple DJs, and a sprawling art experience in the downstairs gallery. Sponsors include The Fashion Law Group, model hair and make-up styling by TNT Agency and Scion who will exhibit a new addition to their line-up, the 2013 FR-S Sports Car.

Emerging designer fashion shows will be at 9:30pm and 10:30pm featuring the designs of Jose Galeana (Galean Designs), Jennifer Krischer (Linden), Felicia Barth-Aasen (Collective 26), Claudia Gonzalez Pruitt (Beso Moda), Andre Myers (Nine Menswear), B. by Aperire, Marialia Pacitto (Marialia), Lawren Michele Cappelletti (Lawren Michele) and Kiki Hasija (ARIA by Kiki Resort Wear). At 11:30, a fashion show from the iconic Goorin Bros showcases the hat makers’ latest collection.

The rotund main room will host a live performance by Icelandic pop group The Charlies at 10pm with DJ sets throughout the evening. A dynamic combination of art will be displayed in the gallery downstairs throughout the night featuring live painting and a pop up gallery with Tanina Jackson, INDEPTH, Max Neutra, Mark Jacobs, James Rhodimer and Amy Baca López.

At 11pm electro-club duo Oliver will start off the “Synthesis” after party complete with fashion shows, live performances, special guests and a DJ set at midnight from Caroline D’amore to continue the LA Fashion Week celebration. Preserved in its original art deco from its time as the LA Stock Exchange, this historic club and event space at Artwalk will experience a rare and exclusive red carpet event.

Contact: Brianne Bear

[email protected]
Direct: 310-562-9552

Your Choice

Its Trending Thursday - and your choice matters.

Fashion

New York Fashion Week has been in full swing and we are amazed at all of the technological advances and consumerism breaking into this usually elitist sector of fashion. Consumers can be a part of the process now instead of waiting months to walk into a store only to be told what buyers have chosen for them. Its the internet as usual giving the average Joe, or should we say Jane, a peek inside the tent and the ability to pre-order items. This trend is shaping what will be featured in stores and putting consumers in the front row.

Music

Have you seen Highway To Fame? Its a buzzing new reality series that features an old school music veteran and his family starting a record label in Nashville, TN. However this label is certainly not old school - it integrates fans into the process each step of the way through its dynamic website. And not in a “text-to-vote” way. Fans can dictate many different facets of the journey even down to songs on an album. This is something we love!

Art

Tonight, 30,000 people will descend onto the downtown LA streets to experience and purchase their favorite art with the ever so smart monthly Art Walk. Never before has there been a larger group of people checking art out together, and having such amazing choices to indulge in. LA Confidential ran a cool story today check it out here.

Share Your Experience on Yelp

Project Ethos has an amazing event coming up with Downtown LA Artwalk and LA Fashion Week in October. Its definitely going to be one you can’t miss. We appreciate your support since 2005 and want to extend you an offer.

Did you know Project Ethos is on Yelp? If you Yelp, we want you the attendee, to share your past experiences by writing a review on our Yelp page. You can be anyone - general admission ticket attendee, industry VIP, past intern, volunteer, performer, staff, Mom. You get the idea. In exchange, we will send you an email with a coupon for $5 off pre-sale tickets for our October 11th event (Offer expires Sunday, September 9th at 12am).

Here is a link to write your review: Project Ethos on Yelp

Send us a link to your review here and we will send you the code for $5 off. Thank you for participating!

The Fashion Law Group

Check out our friends at THE FASHION LAW GROUP.

THE FASHION LAW GROUP represents the Fashion, Film, Music, Sports, Startup, and Television industries.

TFLG handles both litigation and transactional work related to business and finance, intellectual property, employment, regulatory, and international law.

Project Ethos is excited to be aligned with TFLG, as they have the same mission: help emerging talent. Its great to do business, but its better to do something you enjoy. If you are an emerging brand, give them a call - we bet you won’t regret it!