Author Archives: projectethos


The Sage Lifestyle

We’re proud to introduce you to one of LA’s best kept secrets, The Sage Lifestyle. Whether its mastering the art of becoming a jeweler, clothing designer, perfumer, boutique owner, artist, or entrepreneur, The Sage Lifestyle’s designer, Sage Machado, has done it all. Sage explains, “My life is my work, there is no line between the two for me.” Sage’s love for vintage, her bohemian touch, and eye for design from traveling the world has helped transform her collection into something truly memorable, and of its own. Her products include bright colors, gemstones and ethnic touches. Many of Sage’s products, and garments have been featured in LA Times, Beauty Blender, Refinery 29, and Lucky Mag, just to name a few. And to save you a long and pricey shopping trip, the Sage Lifestyle also has a shop in New York for all you east coasters. To see and purchase all of Sage’s amazing pieces, be sure to go to her website


Johana Hernandez and Aleena Khan at Sadie

Fashion, music and art will come together under the night sky as Sadie Kitchen & Lounge celebrates its two year anniversary with Project Ethos, Glendale Infiniti, Midori, Java Monster, TNT Agency, iSanctuary, Jin&Quinn, and Always Awake on May 13th from 7-10pm. Collections by NBC Fashion Star Alumna Johana Hernandez and LA based designer Aleena Khan will be featured in a one of a kind fashion installation where models will remain on stage for guests to view garments up close.

GLAUDI by Johana Hernandez is not only a fashion forward brand for the strong and sexy woman, it is a charitable one too. The GLAUDI collection was created to raise funds for children suffering from poverty in Latin America.

Aleena Khan recently premiered her new collection Metamorphosis during LA Fashion Week to rave reviews. She specializes in custom lace and beadwork and luxe designs for women.

Check out both collections and RSVP HERE FOR GUEST LIST


Live Art at Sadie

Tuesday, May 13th Sadie Kitchen & Lounge celebrates its two year anniversary with two amazing local live artists- Eddy Lee and Neah Assar. Eddy Lee finds his art influence by blending elements of pop surrealism, renaissance and Baroque era paintings and sculptures. He is also inspired by emotive female portraiture and creates directly on to wood or canvas.

Neah Assar is a true lover for art in all forms. Assar wants to show her clients how art can make them feel and look fabulous. Combining her creativity and talent, she creates her art with henna on the human body. Assar paints free hand through inspired improvising. Seeing this time old process live is truly unique!


The Great Escape at Sadie

Need an escape? Head to Sadie Kitchen & Lounge May 13th and vibe to the tunes of the LA based, The Great Escape. Known for their hit “All I think about” which sky rocketed after use in this year’s JCPenny campaign, the band draws inspiration from 60’s and 70’s rock and soul. Comprised of Amie Miriello, Malte Hagemeister and Kristiant Nord this vibrant band might just rock your socks off!


DJ’s at Sadie Kitchen & Lounge

In-house Music Director for Sadie Kitchen & Lounge Aaron Colbert has curated an amazing line up of party-pulsing sounds for May 13thAudiomoe has spun at TAO, Drai’s, Bar Marmont and many more. Eve Speciall has worked as Music Director for Hong Kong Fashion Week for the past 3 years, as well as curated the music for award winning HK Urban Spa; Flawless. She performed alongside Demi Lovato for the Top Shop LA opening at the Grove and has DJ’d many Las Vegas hotspots.

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Scottsdale 4-5-14 Post Media Release

Fashion, Live Art and Music Showcased to Arizona industry and hotel guests


Scottsdale, AZ (April 7th, 2014) Project Ethos presented by Scion in association with Steve LeVine Entertainment and Public Relations (SLE) and Java Monster with media partner 104.7 KISS FM hosted 1,000+ attendees on Saturday, April 5th in a one-of-a-kind fashion, music and art event at W Scottsdale on the WET Deck. The event featured a line up of local and nationally recognized talent with some familiar faces such as NBA star Russell Westbrook.

The red carpet event featured a fire red Scion FR-S stationed outside of Sushi Roku along with swag for attendees upstairs from the auto brand. MC’d by KISS FM’s DJ Aaron Taylor, the evening started off in the Living Room with an industry Meet and Greet featuring tunes by Phoenix based ShouTheory.

The sparkling rooftop pool featured a fashion show line up of five women’s wear designers. California based Get Cheeki swimwear opened the show with reversible swimsuits and trademark sunglasses followed by Arizona local Tiffe Fermaint bringing futuristic separates with neon pops of color to the stage. Another local, Mabella Chic had flirty, bold pieces in blue, yellow and red for Spring / Summer with a chiffon finale gown. Phoenix based designer Amelia Walsh’s dresses followed with classic feminine silhouettes before New York based designer and Project Runway Season 11 alumna Layana Aguilarclosed the show with jumpsuits and red carpet ready gowns. Official hair and make up team The Studio Academy of Beauty  styled all of the glamorous looks as seen on the runway.

Purveyor of holistic fine accessories, Tanari Jewelry featured museum style viewing cases for their accessories made of fine gemstones, diamonds and precious metals. Shop Ethos featured a pop-up shop for the night with giveaways along with beauty, men’s and women’s accessories and more from Original Grain, Get Cheeki swimwear, Forée Handbags and Fleishman’s Handmade.

Live and visual art installations from nine local artists spread throughout the venue including multi media artist Aztec Smurf, print artist bedelgeuse and stencil artist Dad Socks. A group abstract show featuring contemporary Native American Art was presented by Phoenix based 1Spot Gallery including pieces from Kathy Whitman Elkwoman, Jaque Fragua, Melissa Melero, Patrick Dean Hubbell and Damian Jim.

DJ sets continued until 2am, keeping the after party going under the Scottsdale stars.

Brianne Bear

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The Studio Academy of Beauty

Our official Arizona hair and make up team, The Studio Academy of Beauty is dedicated to fulfilling the needs of all of its students looking for a career in cosmetology. Professionals at The Studio work hands on with students to teach them what they need to know in order to find success in their industry. With the help of The Studio and its staff, many students have successfully landed jobs soon after. We are thrilled to have the talented individuals at the Studio Academy of Beauty styling all of our gorgeous models hitting the pool-topped runway at W Scottsdale. Learn more about The Studio and the services they offer at The Studio Academy of Beauty.

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Dad Socks it To Us at W Scottsdale Art Gallery!

Dad Socks, AKA Bill Taggart, will be featured at our upcoming W Scottsdale event on April 5th. The Arizona based stencil artist is influenced by hip hop culture and social issues. As an artists he aims to stimulate the minds of viewers and provoke deep thoughts. His method includes layering different shades of paint onto hand or laser cut stencils. His process can take anywhere between 15 to 60 hours. He has done a number of projects, including stencil portraits of some of his favorite artists in the hip hop world. Check out more of Bill Taggart at Dad Socks.

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Chic Designs by Mabel Cortez

Founder Mabel Cortez started Mabella Chic designs for the trendy woman. Mabella focuses on comfortable yet trendy, brightly colored designs. She hopes to fulfill the needs of women who express themselves through fashion and, more specifically, through Mabella Chic designs. Along with being a featured designer at Project Ethos this Saturday, she has also been a guest on media platforms like Univision and Good Morning AZ. Check out more of her summer collection at Mabella Chic.

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Bedelgeuse Art Installation at Project Ethos

Artist, Travis Bedel, who goes by Bedelgeuse, is a mixed media artist who blends his passion of art and music. Better known as a collage artist, Bedelgeuse combines anatomical images with images of flowers, birds, butterflies, and other living things to display the relationship between the body and nature. He states that most of his work “represents love loss, and letting go.” His technique includes scanning, resizing, printing, and cutting out images to glue together later. Follow him @bedelgeuse for more of his collages.