Author Archives: projectethos


NY Fashion Week – Post Press Release

Project Ethos Brings its Signature Edge to New York Fashion Week
LA based Event Makes its Mark With an Array of Runway Style, Live Performance and Art


NEW YORK, NY (September 10th, 2014) – Project Ethos, powered by French Tuesdays welcomed over 500 guests at the New York Fashion Week debut Tuesday night, September 9th, 2014 at Marquee New York. Sponsors included Canard Duchêne, Avita Premium Artesian Water and Java Monster. Television personality Sharon Carpenter hosted the evening, which celebrated rising talents in fashion, music and art from New York and across the U.S.

An industry meet and greet at 7pm hosted by Gardein featured an array of vegan, plant-based appetizers.

The 8:30pm fashion show opened with New York natives SACHIKA presented by Avita Premium Artesian Water and their new collection “Enchanted” followed by Liberty Garden whose mission of “buy one piece, save one life” supports Doctors without Borders and brings Malaria treatments to those in need. Italian brand M.Bottiglieri brought structured and sophisticated pieces to the runway followed by season 11 Project Runway alum Richard Hallmarq featuring his signature, all black collection.

Phoenix Entertainment presented a surprise aerialist performance between the fashion show sets that stunned the audience. The 9:30pm fashion show had Los Angeles based, The Ashley Michaelsen Collection “Toxic Romance” followed by loungewear and underwear line, Wood Underwear. Aleena Khan made her NYFW premiere with jewel tones and hand embroidering before season 7 Project Runway alum Jesus & Antonio Estrada closed with a couture show.

Hair styling was provided by Tomoko Shima Hair Salon and Eiji Morita Kiyora Salon and make up artistry provided by Yuriko Saijo for Eiji Kiyora Salon. A musical performance will take place at 9pm. Past music performances at Project Ethos include Grammy Award winning Bruno Mars, Colbie Caillat, and One Republic before they rose to stardom. 

DJ Alex Ortega kicked off the after party along with live art by Tripp Derrick Barnes of Pop Neoism and Royce Bannon and a digital art display by Joshua Kogan Photography. Vendors included Shop Ethos, Jimmie Joy Jewels and a charging station by Speck featuring Candywirez. 

Notable attendees included Smush Parker of the LA Lakers, R&B group Allure, Joe Simpson, buyers from Nordstrom, Bergdorf Goodman and more.


NY Fashion Week – Vendors

New York Fashion Week is all about checking out the latest fashion trends but here at Project Ethos powered by French Tuesdays and sponsored by Canard Duchene and Java Monster, we let you get hands on with them! On September 9th at Marquee New York attendees will be able to shop, taste and energize while watching the best in emerging fashion hit the runway.

Jimmie Joy Jewels brings handmade statement accessories to Project Ethos for both buyers and consumers to enjoy. Their new Pacific Opal Collection uses soft hues of blues and sea greens, reminiscent of the ocean.

Gardein, makers of plant-based vegan and vegetarian foods, will be hosting tasty appetizers for the industry Meet and Greet.

Java Monster returns with a sampling and flip book station where fashionistas can pose and get an interactive take home book!

Speck and Candywirez have teamed up to make a one of a kind charging station so you can keep snapping pics all night long without worrying that your battery will drain. Shop Ethos, the singular platform to shop emerging brands will also be present.

Make sure to grab pre sale tickets here!


NY Fashion Week – Artists

Project Ethos New York Fashion Week brings together fashion, music and art under Marquee New York’s roof on September 9th. Powered by French Tuesdays and sponsored by Canard Duchene and Java Monster, the evening includes a dynamic line up of fashion designers, vendors and music! The night will also include a special display of live and digital art.

Tripp Derrick Barnes is the collaborative partner of Pop Neoism along with co-founder Steven Swancoat. The pop art collective based in New York who have been seen on Good Morning America, in Guest of a Guest and with celebs like Andy Cohen. Barnes, a graduate of the Savannah College of Art and Design has made it a point to help children less fortunate through his art and with the help of his team has already raised thousands of dollars.

Harlem artist Royce Bannon is best known for his iconic monsters that he has created as a part of the street art collective, Endless Love Crew. From silk screening to painting and spraying stencils, Bannon is an artists of many talents.

We are honored to have Joshua Kogan displaying a special digital photography presentation at our New York Fashion Week event. Using a combination of his fashion, lifestyle and behind the scenes imagery, Kogan will transport viewers through some of his most intimate fashion experiences from the last 22 years.


NY Fashion Week – Designers

September 9th ushers in the premiere of Project Ethos New York Fashion Week at Marquee New York powered by French Tuesdays and sponsored by Canard Duchene and Java Monster. The night includes an array of fashion, music and art talent from across the United States with fashion shows at 8:30pm and 9:30pm. Here’s your chance to get the inside scoop on our designers!

New York natives SACHIKA Presented by Avita Premium Artesian Water return to New York Fashion Week with their newest collection “Enchanted” utilizing jewel tones and glimmering fabrics. Known for their feminine and figure flattering silhouettes, their designs will surely be show-stopping!

Fellow New York native Ashley Michaelsen (The Ashley Michaelsen Collection) brings her “Toxic Romance” collection of black and white cocktail dresses and gowns inspired by classic romance stories.

Project Runway alums Richard Hallmarq and Jesus Estrada (Jesus & Antonio Estrada) will also be featured. Hallmarq, known for his vibrant eyewear will debut a new collection of chic ready-to-wear. The Estrada brothers team up on a new brand which will debut on the Project Ethos runway.

Hermosa Beach based Wood Underwear, known for their vibrant choices of colors and patterns for men’s underwear joins the line up along with Pakistan-born designer Aleena Khan who will show a collection of rich fabrics and hand-beading.

Finally, Liberty Garden whose slogan “buy one piece, change one life” reigns true in their partnership to support Doctor’s Without Borders with every purchase made. Their newest collection is a variety of casual-cool separates with laser cut leather details.

Don’t miss out, get your tickets here.

gift bags

NY Fashion Week – Gift Bags

Our highly anticipated New York Fashion Week debut is right around the corner on September 9th at Marquee New York and with this jam-packed event comes a sweet swag bag to match! A big thanks to SACHIKA for providing the bags that will hold a plethora of goodies for our VIP’s! Java Monster and Neurogum will keep you energized, while Avita Premium Artesian Water assures you stay hydrated throughout the night. Also included, a sweet treat made by Platinum Event Décor. Just because Summer is coming to a close doesn’t mean we can’t look fabulous year round so Beach Babe Tea is including their detox tea to give us a boost. We are always on the lookout for the best in beauty products which is why we’ve included natural and eco-friendly travel cleansers from LA Fresh and shampoo and conditioners from ArieBella. Also be sure to grab some discounts from Charles David and Liberty Garden, designer scarves from Aleena Khan, gift cards from Wood Underwear  and phone cases from Speck!

Make sure to grab early bird tickets here and see you at the show!


NY Fashion Week Press Release

Project Ethos to Debut at New York Fashion Week
L.A. based Fashion-Music-Art Event makes its way to New York


NEW YORK, NY (August, 13th, 2014) – Project Ethos will make its New York Fashion Week debut powered by global nightlife brand French Tuesdays on Tuesday, September 9th, 2014 at 8pm at Marquee New York (289 10th Ave. New York, NY 10001). Sponsors include Canard Duchêne, Avita Premium Artesian Water and Java Monster. Hosted by television personality Sharon Carpenter, the evening will consist of a fashion show, live music performance, and art exhibition presenting rising talent from New York and across the U.S.

The 8:30pm and 9:30pm fashion shows will feature New York natives SACHIKA presented by Avita Premium Artesian Water, The Ashley Michaelsen Collection, Project Runway Alums Richard Hallmarq and Jesus & Antonio Estrada, Wood Underwear, Aleena Khan and Liberty Garden whose line supports Doctors without Borders. Hair styling will be provided by Tomoko Shima Hair Salon and Eiji Morita Kiyora Salon and make up artistry provided by Yuriko Saijo for Eiji Kiyora Salon. A musical performance will take place at 9pm. Past music performances at Project Ethos include Grammy Award winning Bruno Mars, Colbie Caillat, and One Republic before they rose to stardom.

Live art will also be featured throughout the night by Tripp Derrick Barnes, and Royce Bannon as well as vendors including Shop Ethos and Jimmie Joy Jewels.

DJ Alex Ortega will kick off the after party at 10pm. For non-industry guests, pre-sale tickets are available for purchase HERE.

Press and buyers may submit for credentials HERE.

This is a 21+, cocktail attire event (jackets for men).

Brianne Bear

JAVA CONTEST 7-29-14.001

Java Monster Ultimate Fashion-Music-Art Experience

Want the ULTIMATE Fashion-Music-Art Experience at our Chicago 7-29-14 event?






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Project Ethos is sponsoring this contest. Prize is valued at $500. Contest begins 7-7-14 and ends 7-28-14. Winner selected and verified by email and or phone call from a Project Ethos representative. Contestants must live within 50 miles of the Chicago IL area.

Monster Energy Company is not a sponsor of the “Java Monster Ultimate Fashion-Music-Art Experience” The “Monster Energy” name, logos, and/or materials are used for purposes of promotion and/or prize descriptions only and such use is not intended to suggest or imply Monster Energy’s sponsorship of this Sweepstakes.

By entering the sweepstakes, entrant agrees that Project Ethos and Monster Energy Company and each of their respective parents, subsidiaries, affiliated companies, employees, officers, directors, shareholders, agents, retailers, distributors and representatives are indemnified, released and will be held harmless by entrant from any and all liability, for any damages, injuries or losses of any kind to person(s), including death, or property, arising directly or indirectly from the acceptance, possession, misuse or use of a prize. Each prize is offered and provided “as is” with no warranty or guarantee by Project Ethos or Monster Energy Company, either express or implied. Any and all warranties and/or guarantees on the prizes (if any) are subject to the manufacturer’s terms therefore, and winner agrees to look solely to such manufacturer(s) for any such warranty and/or guarantee. By participating in the sweepstakes, each winner acknowledges that Project Ethos and Monster Energy Company have not and will not obtain or provide insurance of any kind relating to the prizes.

Entrant agrees to indemnify and hold harmless Project Ethos and Monster Energy Company from any and all liability arising out of or relating in any way to entrant’s participation in the sweepstakes and to release all rights to bring any claim, action or proceeding against the Project Ethos and/or Monster Energy Company arising out of participation in the sweepstakes or receipt or use of any prize, including but not limited to: (a) unauthorized human intervention in the sweepstakes; (b) technical errors related to computers, servers, providers, or telephone, or network lines; (c) printing errors; (d) lost, late, postage-due, misdirected or undeliverable mail; (e) errors in the administration of the sweepstakes or the processing of entries; or (f) injury or damage to persons or property (including to any computer systems resulting from participation in or accessing or downloading information in connection with the sweepstakes), which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the sweepstakes or receipt or use of any prize. Entrant assumes all liability for an injury or damage caused, or claimed to be caused, by participation in this sweepstakes, the use of any sweepstake website(s), or the acceptance, receipt, or use of any prize or prize component. Entrant further agrees that in any cause of action, any liability of Project Ethos and/or Monster Energy Company will be limited to the cost of entering and participating in the sweepstakes, and in no event shall Project Ethos and/or Monster Energy Company be liable for attorney’s fees.