Author Archives: projectethos

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Aztec Smurf Returns to Project Ethos

Painter and muralist Aztec Smurf returns to W in Scottsdale with a live art installation on the WET Deck. At a very young age, he was fascinated with the art-filled walls in Mexico which sparked his creativity. He then attended Arizona State University for some time where he took a variety of art courses.  Ultimately he decided painting was his passion and he wanted to do it right away. Today, one of the many murals he is known for is the largest mural in Tempe, the Gila Monster. To see more of his art follow him @AztecSmurf.

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1 Spot Gallery: Contemporary Native American Art

A number of talented artists from 1Spot gallery will be showcasing the amazing work from contemporary indigenous artists from throughout the Southwest. It is the home of artists like Kathy Whitman Elkwoman, Jaque Frague, Melissa Melero, Patrick Dean Hubbell, and Damian Jim. Kathy Whitman is a woman of many talents including being a stone and metal sculptor, painter, jeweler, fashion and furniture designer. Jaque Fragua started out experimenting with graffiti and now travels with his paints and his creativity. He has also taken a part in the Honor the Treaties movement. Melissa Melero is a contemporary painter whose work portrays nature and culture in a distinct, abstract way. Patrick Dean Hubbell finds inspiration from everything around him to create his bold and vibrant acrylic works of art.  Finally, Dine artist and graphic designer Damian Jim, creates a variety of black and white as well as brightly colored works of art that incorporate different forms of writing. We are so excited to see what this group of talented individuals will bring with them.

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Scottsdale 4-5-14 Press Release

Annual fashion, music, and art hybrid event held on April 5th


Scottsdale, AZ (March 24th, 2014) Project Ethos presented by Scion in association with Steve LeVine Entertainment and Public Relations (SLE) with media partner 104.7 KISS FM return on Saturday, April 5th to W Scottsdale’s WET deck featuring a night of fashion, music and art. The W Scottsdale is located at 7277 East Camelback Road, Scottsdale, AZ, doors open at 8:00 p.m. The event is 21 and over. The event will be hosted by KISS FM’s own, DJ Aaron Taylor.

Project Ethos showcases emerging fashion designers, musicians and artists in a unique hybrid atmosphere bringing together buyers, consumers and press. Past designers at Project Ethos include: Michael Costello, Kristen Dorsey Designs, AVA Collective, T. Rains and Boys and Arrows Swimwear. Past live musical performances include: Grammy Award Winners Bruno Mars and Colbie Caillat as well as Far East Movement, LMFAO, Kelley James and more.

This year’s event features an array of talents including local designers Tiffe Fermaint with her structured yet edgy women’s separates and colorful separates by Mabella Chic. Get Cheeki swimwear will be bringing fresh beach babes with colorful, reversible swimsuits and headlining the fashion festivities on the pool-topped runway will be Project Runway Season 11 alum and New York based designer, Layana Aguilar fresh off her LA Fashion Week show. Her sophisticated cocktail dresses and red carpet ready attire will top off the evening’s events. Official hair and make up team The Studio Academy of Beauty  will be styling all of the glamorous looks as seen on the runway.

Purveyor of holistic fine accessories, Tanari Jewelry will be a featured vendor at the event in addition to the newly launched e-commerce site Shop Ethos showcasing a pop-up location featuring beauty, accessories and more from Original Grain, Get Cheeki swimwear, Foree Handbags and Fleishman’s Handmade.

The event will also host an outdoor art gallery spread throughout the venue including live and visual artists. Multi media artist Aztec Smurf, vibrant print artist bedelgeuse and stencil artist Dad Socks will be featured. Showcasing contemporary Native American Art will be a group abstract show by Phoenix based, 1Spot Gallery including Kathy Whitman Elkwoman, Jaque Fragua, Melissa Melero, Patrick Dean Hubbell and Damian Jim.

Scion is providing one lucky winner The Ultimate Fashion/Music/Art Experience including two VIP tickets to the event, bottle service, a round trip limo for the event and $100 Visa gift card. Hopefuls can enter here.

For more information, please visit For VIP table and cabana reservations, contact or call 602.405.0099.

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Get Cheeki

With summer being just around the corner we are so excited to feature the fun and sassy designs by Get Cheeki swimwear at our Project Ethos event in Scottsdale, Arizona. Designer Rosie Davenport was born and raised in California and has had her fair share of sun. From sunbathing in Cali to Ireland to Australia, she has designed swimwear that brings out the inner goddess in every girl. Cheeki Swimwear is made to be worn a different way everyday by combining a variety of colors and cuts in each design. Get Cheeki aims to “exhibit the individual sexiness inherent in every girl”. Dare to Get Cheeki ladies!

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Tiffe Fermaint

The talented Tiffe Fermaint brings her edgy designs to the runway on April 4th for Project Ethos in Scottsdale, Arizona.  The American designer studied fashion design at the Fashion Institute of Design and Merchandising. Today she resides in Arizona, where she focuses on creating “bold fashion with elements of futuristic glamour”.  She’s been awarded the title of  “Best Designer of 2013” by the Phoenix New Times. Aside from her own designs, she also works with a team at Baby Teith making “eco-friendly and socially conscious clothing for babies”. See more out of this world designs at Tiffe Fermaint.

Hovey Lee

Save the environment – look fabulous while doing it!

Launched in 2006, Hovey Lee created jewelry company, Hovey Lee Eco Jewelry, which not only looks fabulous, but is also eco friendly. Hovey works with a local jewelry manufacturer that sources 100% recycled metals from recycling centers. All jewelry is lead, nickel and cadmium free.

With captivating pieces from the Malibu and Pacifica collections, Hovey Lee Eco Jewelry brings you simple, yet charming earthy styles. With everything from vintage necklaces and bracelets to rings and earrings, feel free to lavish yourself in these eco-friendly accessories! Follow Hovey Lee Eco Jewelry on Twitter @HoveyLeeJewelry.

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W Scottsdale

LA Fashion Week is just the kick off to an amazing year for Project Ethos. Next stop, Scottsdale, Arizona at the luxurious W Scottsdale! Having been recognized by media platforms like Elite Traveler, HGTV, WhoWhatWear and many more, W Scottsdale offers luxurious stays and an exciting party atmosphere. From their notorious WET DECK which features some of the best day time pool parties to their scrumptious dining, we are thrilled to be featuring Project Ethos presented by Scion on April 5th, 2014. For more information or to book a stay visit W Scottsdale Hotel here and stay tuned for more details on our Scottsdale fashion, music and art participants!

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Made With Intention, Tanari Jewelry

Founders Danny Massare, Joey and Ari Goott aim to provide high quality jewelry to their consumers. Tanari Jewelry does just that by using exclusive, precious, and powerfully organic gems and metals in all of their pieces. Each piece is made with fine craftsmanship and with a specific purpose. To Tanari, jewelry is meant to generate positive energy that radiates through the body and their vision is “to originate beautiful, uniquely inspired creations that you will treasure for a lifetime.” Visit Tanari Jewelry to shop bracelets, rings, necklaces and more.

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Hair and Make Up Artistry by TNT Agency

Looking to become a certified make up artist? Voted #1 in make up training, TNT Agency will give you the tools and skills necessary to become a skilled makeup artist. From fashion shows to the Latin Grammy’s, celebs like Ashanti to music videos, TNT Agency is everywhere and for good reason, they’re the best! They are even responsible for the beautiful hair and make up looks as seen on our LA Fashion Week runway. To find out more about classes, prices, and how to obtain your certification, visit TNT Agency.


Elite Fashion Academy LA

Make-­up and hair artists, fashion stylists, models, and beyond, Elite Fashion Academy LA by Renee Esebag offers classes and in ­house production services for aspiring artists to make way into the fashion industry. In as little as two weeks, these semi­-private courses and on ­set training provides students with the knowledge and hands ­on experience to begin your prospering career. With that being said, you can see how excited we are to be featuring EFALA in our 2014 Project Ethos LA Fashion Week. Today, EFALA is known for specializing in red carpet and runway events, even working with clients such as Style Network, CBS, BET, and Vogue, to name a few. For more information about the impressive workshops offered by Elite Fashion Academy LA, you can go to their website