Born and raised in Brazil, Layana Aguilar aims to capture the Brazilian culture with a twist by combining the sophisticated feel of New York, where she now lives. Layana graduated from the Fashion Institute of Technology in 2010 and shortly after received the Hilton Hollis Award. She was a participant of Project Runway Season 11 and has collaborated a design worn by model and television host, Heidi Klum. Among her many accomplishments as a fashion designer, she also recently debuted her LAYANA AGUILAR Fall/Winter collection at Mercedes-Benz New York Fashion Week 2013. This year she will be presenting her cocktail and red carpet designs for the first time at LA Fashion Week. Visit Layana Aguilar to shop collections and watch a web series of her journey through New York Fashion Week.

Alternative pop trio Carlton first started playing together in 2009 in their hometown of Washington DC. The men behind the band including Richard Wynne, Brian Jones, and Brendan McCuster find inspiration from many styles of music. “From groovy Motown inspired drum beats, to intricate African 6/8”, they don’t like to limit themselves and strive for a unique sound. This unique group incorporates improvisation and a level of experimentation to create a different experience every time you listen. Together they have created five EP’s and worked with well-known music industry contributors, such as engineer and producer, Ross Hogarth, and Dave Way. They recently released their first official album, “Stretching”, in October of 2013 and will be performing live in our art gallery presented by Midori on March 18th. Check out more of their awesome sounds at carltonband.com.

Among the various amounts of talent at this year’s event on March 18^th, we are thrilled to feature graphic designer, Nathan Warner displaying in our art gallery in Bardot. After graduating from the San Francisco Art Institute in 2012, Nathan has made quite an impression through his artistic skills. Aside from creating personal artwork, Nathan has also worked alongside LA Canvas in developing layout designs for advertisements, event promotional material, and photography. He is currently working as the graphic and interior designer at American Apparel where he conceptualizes, designs, and develops new signage for the interior and exterior of stores. We are very excited to see the unique essence he will bring to the show. To see more of his work visit: 6188nw.net/Artwork.

One of the featured designers at this year’s Project Ethos LA Fashion Week event is the glitter-busting, pink loving, rock and rolling Marialia. The 24-year-old designer produced her first collection at the age of 18 and made her first debut at LA Fashion Week at the age of 20, making her one of the youngest designers to present on the fashion week stage. Female rapper and model Chanel West Coast, pop star Demi Lovato, comedian Anjelah Johnson, tattoo artist, Kat Von D, and reality star, Snooki among countless others have dazzled in Marialia’s fun-loving collections. Her latest ready-to-wear collection for Spring/Summer 2014 is now available at marialia.com. We are very excited to have her bring the “Barbie mixed with rock and roll” energy to the runway!

Scion, Project Ethos Continue To Spotlight New Talent at LA Fashion Week
Over 2,000 Attendees Expected at Growing Fashion, Music & Art Showcase

FOR IMMEDIATE RELEASE

LOS ANGELES, CA (February 25^th, 2014) – Scion and Project Ethos return to LA Fashion Week presenting a fresh array of innovative fashion, music and art at Avalon Hollywood (1735 Vine St. Los Angeles, CA 90028) on Tuesday, March 18^th, 2014 from 8pm to 2am powered by International luxury nightlife brand French Tuesdays bringing their touch of sophistication and elegance with host, actress, Kristian Weathers. Additional partners include, Jin & Quinn, Always Awake, Sebastian Professional, Midori, Java Monster, TNT Agency, Elite Fashion Academy LA, Shop-Ethos.com, Sole Society, official beer sponsor Beck’s Sapphire and media partner LA Canvas.

Fashion shows take place at 8:30pm and 9:30pm with a special live performance from Brooklyn born duo Denitia and Sene at 9pm. Designers featured include fierce and femme Marialia, with a Barbie meets rock and roll style, 2014 Sports Illustrated swimsuit designer Indah Clothing, men’s sportswear by Maor Luz, just in from New York Fashion Week, Rochelle Carino featuring a mix of fun, sexy designs for the confident woman, Project Runway season 11 designer Layana Aguilar presenting cocktail and red carpet ready gowns for the first time on the West coast, Aleena Khan, known for her Pakistani inspired designs and use of luxurious fabrics, Wood Underwear a men’s eco friendly underwear line and Las Vegas based couturier David Tupaz.

TNT Agency, the masterful artists behind the model’s hair and make up looks will return to Project Ethos this year along with Official hair care sponsor Sebastian Professional who will be providing all the hair products for the show. Shoe sponsor Sole Society, as seen in Nordstrom and Polyvore, will provide shoes seen on the runway. Additionally, Scion will be providing one lucky winner the Ultimate LA Fashion Week Experience with two VIP tickets to the event, bottle service, round trip limo for the event and $100 Visa gift card. Hopefuls can enter here.

The art gallery upstairs in Bardot, presented by Midori, the original melon liqueur, will feature local artists and an array of live art including a full body henna-tattooing exhibit by Mehndi artist Neha Assar. Visual artists featured include graphic designer Nathan Warner, carpentry artist Thomas Scherer, stencil artist Hero, mixed media artist Ashley Mistriel, sculpture artist and photographer Susanne Melanie Berry, light manipulator Fawn Rogers, 3-D street artist Paige Smith who will be creating a one-of-a-kind piece live and 11 year-old artist Charles Gitnick who focuses on the message of gun violence. D.C. pop trio Carlton will bring their uplifting tunes to the gallery as well as energy infused, Moscow Roscoe. Table vendors at the event include Tanari Jewelry, creators of gemstones with intention.

The after party will be curated by celebrity event impresario Jin & Quinn with an encore fashion show at 11pm, live art on stage by Lab Art’s own Moncho1929 and DJ sets by Aaron Colbert until last call. Tickets are available for this 21+ event via Wantickets.com. The dress code is strictly cocktail attire (jackets for men).

PRESS CONTACT:
Brianne Bear
310.562.9552
[email protected]

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Great music is like fashion for the ears.

We are very pleased and excited to announce that sultry duo, Denitia and Sene will be our headlining music act at this years LA Fashion Week event on March 18th at the Avalon Hollywood.

The electro-soul twosome met while attending a party at the “Club House” in Brooklyn. After an amazing collaboration between rapper, Sene, and singer/song writer Denitia, they decided to continue on and formed their musical duo “denitia and sene”. With their debut album landing at #11 on iTunes R&B chart in 2013 and another planned for winter 2014, they are definitely an act to follow.

Check out their performance on March 18th, 2013 at Avalon. Purchase your tickets here!

For all inquiries:

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Florida born artist Vincent Serritella is on a mission to make art accessible for everyone. After attending the Maryland Institute College of Art and the Cooper Union for the Advancement of Science and Art, Serritella spread his wings in the art world but found something rather disturbing. Art had become “out of reach for the general public” said Serritella. It was no longer valued as a form of expression and beauty, rather a commodity for barter.

So, Serritella set out on Project 365 where original art could become accessible for everyone. Everyday, for an entire year, Serritella created and gave away an original drawing. During this time he created a book documenting the pieces and his journey. His kick starter campaign to fund the production for 1,000 books is underway now!

You can follow him on Facebook/vsartist

Photo credit: https://www.facebook.com/vsartist/photos