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Scottsdale 4-5-14 Press Release

SCION, PROJECT ETHOS CONTINUE TO SPOTLIGHT EMERGING TALENT AT W SCOTTSDALE
Annual fashion, music, and art hybrid event held on April 5th

FOR IMMEDIATE RELEASE

Scottsdale, AZ (March 24th, 2014) Project Ethos presented by Scion in association with Steve LeVine Entertainment and Public Relations (SLE) with media partner 104.7 KISS FM return on Saturday, April 5th to W Scottsdale’s WET deck featuring a night of fashion, music and art. The W Scottsdale is located at 7277 East Camelback Road, Scottsdale, AZ, doors open at 8:00 p.m. The event is 21 and over. The event will be hosted by KISS FM’s own, DJ Aaron Taylor.

Project Ethos showcases emerging fashion designers, musicians and artists in a unique hybrid atmosphere bringing together buyers, consumers and press. Past designers at Project Ethos include: Michael Costello, Kristen Dorsey Designs, AVA Collective, T. Rains and Boys and Arrows Swimwear. Past live musical performances include: Grammy Award Winners Bruno Mars and Colbie Caillat as well as Far East Movement, LMFAO, Kelley James and more.

This year’s event features an array of talents including local designers Tiffe Fermaint with her structured yet edgy women’s separates and colorful separates by Mabella Chic. Get Cheeki swimwear will be bringing fresh beach babes with colorful, reversible swimsuits and headlining the fashion festivities on the pool-topped runway will be Project Runway Season 11 alum and New York based designer, Layana Aguilar fresh off her LA Fashion Week show. Her sophisticated cocktail dresses and red carpet ready attire will top off the evening’s events. Official hair and make up team The Studio Academy of Beauty  will be styling all of the glamorous looks as seen on the runway.

Purveyor of holistic fine accessories, Tanari Jewelry will be a featured vendor at the event in addition to the newly launched e-commerce site Shop Ethos showcasing a pop-up location featuring beauty, accessories and more from Original Grain, Get Cheeki swimwear, Foree Handbags and Fleishman’s Handmade.

The event will also host an outdoor art gallery spread throughout the venue including live and visual artists. Multi media artist Aztec Smurf, vibrant print artist bedelgeuse and stencil artist Dad Socks will be featured. Showcasing contemporary Native American Art will be a group abstract show by Phoenix based, 1Spot Gallery including Kathy Whitman Elkwoman, Jaque Fragua, Melissa Melero, Patrick Dean Hubbell and Damian Jim.

Scion is providing one lucky winner The Ultimate Fashion/Music/Art Experience including two VIP tickets to the event, bottle service, a round trip limo for the event and $100 Visa gift card. Hopefuls can enter here.

For more information, please visit www.wscottsdaletickets.com. For VIP table and cabana reservations, contact VIP@TRIYAR.com or call 602.405.0099.