SCION, PROJECT ETHOS MIX LOCAL AND NATIONAL TALENT AT W SCOTTSDALE
Fashion, Live Art and Music Showcased to Arizona industry and hotel guests
FOR IMMEDIATE RELEASE
Scottsdale, AZ (April 7th, 2014) – Project Ethos presented by Scion in association with Steve LeVine Entertainment and Public Relations (SLE) and Java Monster with media partner 104.7 KISS FM hosted 1,000+ attendees on Saturday, April 5th in a one-of-a-kind fashion, music and art event at W Scottsdale on the WET Deck. The event featured a line up of local and nationally recognized talent with some familiar faces such as NBA star Russell Westbrook.
The red carpet event featured a fire red Scion FR-S stationed outside of Sushi Roku along with swag for attendees upstairs from the auto brand. MC’d by KISS FM’s DJ Aaron Taylor, the evening started off in the Living Room with an industry Meet and Greet featuring tunes by Phoenix based ShouTheory.
The sparkling rooftop pool featured a fashion show line up of five women’s wear designers. California based Get Cheeki swimwear opened the show with reversible swimsuits and trademark sunglasses followed by Arizona local Tiffe Fermaint bringing futuristic separates with neon pops of color to the stage. Another local, Mabella Chic had flirty, bold pieces in blue, yellow and red for Spring / Summer with a chiffon finale gown. Phoenix based designer Amelia Walsh’s dresses followed with classic feminine silhouettes before New York based designer and Project Runway Season 11 alumna Layana Aguilarclosed the show with jumpsuits and red carpet ready gowns. Official hair and make up team The Studio Academy of Beauty styled all of the glamorous looks as seen on the runway.
Purveyor of holistic fine accessories, Tanari Jewelry featured museum style viewing cases for their accessories made of fine gemstones, diamonds and precious metals. Shop Ethos featured a pop-up shop for the night with giveaways along with beauty, men’s and women’s accessories and more from Original Grain, Get Cheeki swimwear, Forée Handbags and Fleishman’s Handmade.
Live and visual art installations from nine local artists spread throughout the venue including multi media artist Aztec Smurf, print artist bedelgeuse and stencil artist Dad Socks. A group abstract show featuring contemporary Native American Art was presented by Phoenix based 1Spot Gallery including pieces from Kathy Whitman Elkwoman, Jaque Fragua, Melissa Melero, Patrick Dean Hubbell and Damian Jim.
DJ sets continued until 2am, keeping the after party going under the Scottsdale stars.