10.15.13_LAFW_SMSlider_v2

LA Fashion Week 10-15-13 Post Release

Scion, Project Ethos Push Creative Envelope at LA Fashion Week
Fashion, Music, Art, and Dance, showcased to both Industry and Consumer

FOR IMMEDIATE RELEASE

LOS ANGELES, CA (October 16, 2013) – Project Ethos, presented by Scion during LA Fashion Week brought together industry and consumer to witness both the local and international collaboration of fashion, music and art. Additional partners include Aids Healthcare Foundation, French Tuesdays, Jin & Quinn, Sebastian Professional, Midori, Lab Art, The Fashion Law Group, and TNT Agency and was hosted by Kristian Weathers, correspondent for Fashion News Live.

The opening fashion showcase began with a mix of couture gowns, rockabilly chic and statement metalware. Designers included Ermelinda Manos Designs, Marialia and jewelry from Kristen Dorsey Designs paired with Lauren Stucky.  Tween sensations Victoria Strauss and Lauren Suthers modeled for Tumbler & Tipsy by Michael Kaluva presented by Aids Healthcare Foundation and Out of the Closet Thrift Stores with a finale walk from reality star Josie Stevens. Official hair care partner Sebastian Professional brought a rare and masterful theatre like showcase with hair looks executed on stage by head stylists showcasing their “EvoTech” collection.

The second fashion show brought designers Alex Vinish, Krammer & Stoudt, CA by vitamin A, and NBC’s Fashion Star favorite GLAUDI by Johana Hernandez presenting a line up of Spring must haves. Rollasole debuted their most recent sole-saving vending machine in the main lobby.

The art gallery, located in Bardot and presented by Midori, the original melon liqueur, featured live performances from jazz artist Matt Von Rodrick, visual installations from Miguel Big, Leah Devora, Brittany Thurston, Michael “Malafiura” Fontana, Chelsea Knight, C. Harvey Smith and Cutter Cutshaw. Lab Art, the largest street art gallery in the nation, exhibited three of their resident live artists, Mar (aka This Means Mar) who created a Midori inspired piece, Annie Preece and LeBa.

L.A. based band YACHT rocked out to a packed house, followed by an encore fashion show by Alex Vinash and Tumbler and Tipsy. DJ sets by DJ Stubbs and DJCJ took the party until 2am.