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LA Fashion Week 3-18-14 Press Release

Scion, Project Ethos Continue To Spotlight New Talent at LA Fashion Week
Over 2,000 Attendees Expected at Growing Fashion, Music & Art Showcase


LOS ANGELES, CA (February 25th, 2014) – Scion and Project Ethos return to LA Fashion Week presenting a fresh array of innovative fashion, music and art at Avalon Hollywood (1735 Vine St. Los Angeles, CA 90028) on Tuesday, March 18th, 2014 from 8pm to 2am powered by International luxury nightlife brand French Tuesdays bringing their touch of sophistication and elegance with host, actress, Kristian Weathers. Additional partners include, Jin & Quinn, Always Awake, Sebastian Professional, Midori, Java Monster, TNT Agency, Elite Fashion Academy LA,, Sole Society, official beer sponsor Beck’s Sapphire and media partner LA Canvas.

Fashion shows take place at 8:30pm and 9:30pm with a special live performance from Brooklyn born duo Denitia and Sene at 9pm. Designers featured include fierce and femme Marialia, with a Barbie meets rock and roll style, 2014 Sports Illustrated swimsuit designer Indah Clothing, men’s sportswear by Maor Luz, just in from New York Fashion Week, Rochelle Carino featuring a mix of fun, sexy designs for the confident woman, Project Runway season 11 designer Layana Aguilar presenting cocktail and red carpet ready gowns for the first time on the West coast, Aleena Khan, known for her Pakistani inspired designs and use of luxurious fabrics, Wood Underwear a men’s eco friendly underwear line and Las Vegas based couturier David Tupaz.

TNT Agency, the masterful artists behind the model’s hair and make up looks will return to Project Ethos this year along with Official hair care sponsor Sebastian Professional who will be providing all the hair products for the show. Shoe sponsor Sole Society, as seen in Nordstrom and Polyvore, will provide shoes seen on the runway. Additionally, Scion will be providing one lucky winner the Ultimate LA Fashion Week Experience with two VIP tickets to the event, bottle service, round trip limo for the event and $100 Visa gift card. Hopefuls can enter here.

The art gallery upstairs in Bardot, presented by Midori, the original melon liqueur, will feature local artists and an array of live art including a full body henna-tattooing exhibit by Mehndi artist Neha Assar. Visual artists featured include graphic designer Nathan Warner, carpentry artist Thomas Scherer, stencil artist Hero, mixed media artist Ashley Mistriel, sculpture artist and photographer Susanne Melanie Berry, light manipulator Fawn Rogers, 3-D street artist Paige Smith who will be creating a one-of-a-kind piece live and 11 year-old artist Charles Gitnick who focuses on the message of gun violence. D.C. pop trio Carlton will bring their uplifting tunes to the gallery as well as energy infused, Moscow Roscoe. Table vendors at the event include Tanari Jewelry, creators of gemstones with intention.

The after party will be curated by celebrity event impresario Jin & Quinn with an encore fashion show at 11pm, live art on stage by Lab Art’s own Moncho1929 and DJ sets by Aaron Colbert until last call. Tickets are available for this 21+ event via The dress code is strictly cocktail attire (jackets for men).

Brianne Bear

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